All-in-one: website, CRM, email, Google and AI
Your website
better every month
Online marketing that brings in customers. We build your website, put your customers in a CRM and make everything better every month. Your findability, your emails and your ads too. You do not have to worry about it.
€150 per month excl. VAT. All in one, without separate subscriptions. HubSpot Professional: over €1,300 per month.
- Website up to 15 pages
- CRM and pipeline
- Email marketing to your customers
- €150 per month, everything included
01The problem
Does this sound familiar?
HubSpot has become too expensive
You started out paying a few dozen euros. Now you pay hundreds of euros a month. For features you never use.
Software does nothing by itself
Someone has to update the website, write the newsletter and manage the ads. You don't have time for that. You're busy with your work.
Too many separate tools
A website builder, an email program, a CRM and an SEO tool. All separate and none of them talk to each other. Leads get lost.
02Who helps you
You're not the first
We get it. Many companies that come to us paid too much for software they only half used. Or for a website that never changed after launch. That's why we work with a fixed amount per month. Everything is included and every month you see what we've done.
The same tools as the big agencies. With us the use is included.
- Your own CRM with pipelineinstead of HubSpot or Salesforce
- Email marketinginstead of Mailchimp or Brevo
- Forms to your CRMno lead gets lost
- Client portalcontacts, deals and log
- Google Search Consolefindability
- Google Analytics 4visitors
- Google Tag Managertracking
- Google Adsadvertising
- Google Ad Grantsfree for charities
- Google Business ProfileMaps
- Google PageSpeedspeed
- Meta Ads ManagerFacebook and Instagram
- Semrushkeywords and competitors
- Screaming Frogtechnical
- Microsoft Clarityheatmaps
- ChatGPT and GeminiAI findability
- Google Merchant Centerproducts in Google
- Product feedsShopping and Meta catalog
- Molliepay with iDEAL or credit card
- Google Shoppingadvertising with products
03The plan
Switch from HubSpot or separate tools in three steps
Get to know each other
We have a call or a video chat. What do you do and for whom? What should the website achieve?
We set everything up
Your website up to 15 pages, your CRM, your forms and your tracking. We bring over your contacts from HubSpot or Excel. You provide the texts and photos.
Better every month
Leads arrive in your CRM automatically. We improve your website, your place in Google and AI and your ads. Everything is in your log.
04All-in-one
From ad to loyal customer. In one system.
With HubSpot you pay for each part separately. With us everything is included. See how it works for a gardener.
All-in-one for €150 per month
What you buy separately at HubSpot is in one subscription with us. Plus the work: your two requests per month and an improvement from us every month. To your website or to the channel you choose.
Your website up to 15 pages
We design and build it based on your business and your customers. With three feedback rounds. Live within 3 months.
Your own CRM
Every lead from your site goes straight into your CRM. With a timeline, notes and a pipeline from new to won. We bring over your contacts from HubSpot or Excel.
Your email marketing and automations
Create and send your emails from the same portal. Or let them go out by themselves: a welcome email, a follow-up email after a request or a request for a review. People sign up via your site and confirm themselves. That keeps it GDPR compliant.
Hosting and security
Your website runs on our own server in the Netherlands. With a secure connection. We take care of backups and updates.
Two requests per month, for every channel
A new page, a better ad in Google or Meta, or a change so AI mentions you. You email it and we handle it. Together up to 4 hours of work per month. Unused hours don't carry over.
An improvement from us every month
We look at what can be better in speed, findability or the contact form. You see it in your log.
Measured every week
25 search terms in Google and 25 questions in ChatGPT, Perplexity and Gemini. You see if you go up or down and who ranks above you.
05Packages
Choose your package
From all-in-one to a steady marketing partner. You pay per month with no setup costs. All prices excl. VAT.
Most popular
All-in-one
€150per month
The HubSpot alternative for small businesses.
- Website up to 15 pages with hosting
- Your own CRM, email marketing and automations
- Measured every week in Google and AI
- Two requests per month for each channel
- An improvement from us every month
Growth
€1,500per month
For businesses that want to grow every month.
- Everything in All-in-one
- A new page every month that attracts visitors
- Management of Google Ads or Meta
- An email campaign every month
- A test every month for more enquiries
- Monthly report and a meeting every quarter
Partner
€3,000per month
For larger organisations that want a steady marketing partner.
- Everything in Growth
- Two new pages per month
- Management of Google Ads and Meta
- An email campaign every two weeks
- A strategy session and a workshop every quarter
- A meeting with your management team every month
You pay the ad budget to Google or Meta yourself. We only build a few sites at a time. That is why you start from the waiting list. Smaller budget? Take a look at the one-off help, such as an advice call.
06The maths
Compare All-in-one with HubSpot
Buying the same parts from HubSpot or separately costs you much more. And then you still do the work yourself.
HubSpot Professional
€1,300over, per month
- Plus over €2,600 one-off to get started
- Software. You do the work yourself
Separate tools
€250over, per month
- 10 subscriptions to keep track of
- Nothing talks to each other. You do the work yourself
Marketing Friends
€150per month
- Website, CRM, email marketing and all tools
- And we do the work: up to 4 hours per month
- No setup costs
How we calculated this
| What | Tool | Per month |
|---|---|---|
| Website and hosting | Savvii Managed hosting | € 25 |
| CRM and pipeline | HubSpot Sales Hub Starter | € 13 |
| Email marketing | Mailchimp Standard | € 18 |
| Keywords and competitors | Semrush SEO | € 124 |
| Your site's technical side | Screaming Frog | € 21 |
| Visibility in AI | Otterly.ai Lite | € 26 |
| Visibility in Google Maps | Local Falcon Starter | € 22 |
| Cookie banner | Cookiebot Premium Lite | € 7 |
| Keeping an eye on your site | UptimeRobot Solo | € 10 |
| Visitors and heatmaps | Google Analytics and Microsoft Clarity | free |
| Total | € 266 |
HubSpot: Marketing Hub Professional €794 and Content Hub Professional €535, plus one-off onboarding of €2,676. Prices from the makers' websites, checked on 17 October 2026. Always the cheapest plan that fits, paid monthly and excl. VAT. Dollars converted at 1.121 dollars per euro.
Better every month, on every channel
Your website is the foundation. We build on it: in Google, in AI, with ads and with your own customers. You add each channel for a fixed amount per month.
Build your package- Google Ads at the top for people searching now+ €100
- Meta ads on Facebook and Instagram+ €150
- Extra findability a new page every month+ €125
- Visible in AI get mentioned in ChatGPT, Perplexity and Google AI+ €100
- Google Business Profile higher in Google Maps+ €50
- Newsletter one per month to your customers+ €75
- Advertising in ChatGPT a brand new channelcustom
- Webshop and Google Shopping with Merchant Center and product feedscustom
- Link building recommendations from other sitescustom
- Growth scan one-off: your whole site, keywords, AI and a step-by-step plan to overtake your competitors€750
- Per month excl. VAT. You pay the ad budget yourself to Google, Meta or OpenAI. Setting up a campaign takes extra time once. We agree on that with you in advance.
What is a request?
A task on your site, in Google, in AI or in your ads. Your two requests are together up to 4 hours of work per month. They don't carry over.
This counts as a request
- A new page in the existing design
- Editing or adding to texts
- Adding or replacing photos
- Posting a project, review or job opening
- Changing opening hours, prices or contact details
- Sending a newsletter or mailing with your text
This is not included
- Social media posts
- A new design or a webshop
- Writing texts from scratch
Do you want this anyway? Then you get a price first.
Honest answer
You want to know where you stand. That's why we just say it. Even when we're not the best choice for you.
When is HubSpot a better fit?
- You have your own sales team that works in the CRM all day.
- You want automations with many branches and scores per lead.
- You have your own marketing department that does everything itself.
When are we not the best choice?
- You want to change everything yourself in your own system.
- You don't have time to provide texts and photos.
- You want to buy a website and then never change anything again. Then a one-off purchase is cheaper.
Buy separately or all-in-one?
| Separate website and tools | Marketing Friends | |
|---|---|---|
| Pay upfront | Often a few thousand euros | € 0 |
| Per month | Hosting, CRM, email program and every change paid separately | €150 for everything: website, CRM, email marketing, your marketing radar and the work |
| After a year | Often outdated | Made better twelve times |
Who we work for
- SMEs
- Freelancers
- Churches
- Recruitment and staffing agencies
- IT and software
- Training providers and trainers
- Installers
- Foundations and charities
- Contractors
- Solar panels and sustainability
- Gardeners
- Estate agents
- Accountants and advisers
Our home region: Apeldoorn · Deventer · Zutphen · Epe and Vaassen
Online marketing from the Netherlands: SEO · Google Ads · Meta · Visible in AI · Website
Who is behind it?
Marketing Friends is based in the Netherlands. For years we have worked on websites and online marketing for SMEs and charities. We work remotely for organizations all over Europe.
Smaller companies also deserve marketing like the big players have. Without expensive software, without hassle and without surprises on the invoice.
What a year looks like
An example. The real plan depends on your scan and your goals. Everything is in your logbook.
- Month 1 to 3
Your site in order: speed, tracking and your Google Business Profile. Two new pages on your most important services.
- Month 4 to 6
Pages for your service area and for questions customers ask. They attract new visitors and lead to an enquiry.
- Month 7 to 9
Reviews and customer stories on the site. You get mentioned more often in Google and AI. Ads if you have added them.
- Month 10 to 12
Build on what works. Improve pages that bring in little with a shorter route to contact.
What is at stake?
If you do nothing
Your website stays as it is. Visitors drop off and call your competitor. You never see those customers in your numbers.
In a year
Your online marketing has been made better twelve times. Local customers find you in Google and in AI. And you didn't have to worry about it yourself.
Questions
Is this really an alternative to HubSpot?
For most companies it is. You get a website, a CRM with pipeline, forms and email marketing. The difference: we also do the work. Do you have a large sales team or need complex automated sequences? Then HubSpot is a better fit. We'll tell you that honestly.
Can I bring my contacts from HubSpot?
Yes. You export your contacts from HubSpot as an Excel or CSV file. We put them in your new CRM. We ask for consent for email marketing again. That keeps your list clean and GDPR-proof.
What does HubSpot actually cost?
HubSpot Marketing Hub Professional and Content Hub Professional together cost over €1,300 per month. Plus over €2,600 one-off to get started. With us you pay €150 per month. The comparison above shows how we calculated it.
What if I have more than two requests?
Your two requests are together up to 4 hours of work per month. They don't carry over. Want more? Then you hear in advance what it costs extra. You can pay for it right away. We only start once you approve.
What do you measure every week?
25 search terms in Google and 25 questions customers ask ChatGPT, Perplexity and Gemini. That way you see if you go up or down and who ranks above you. Want to track more terms? That costs €1 per term per month.
How much time is in the subscription?
Your two requests are together up to 4 hours of work per month. Plus an improvement from us every month. We spend the time where it brings in the most: on your website or on Google Ads, SEO, Meta or ChatGPT Ads. Want more hours on a channel? You can add them.
Who provides the texts and photos?
You do. You know your business and your customers best. We put it neatly on the website and check that Google understands it well.
Does a new page count as a request?
Yes. A new page in the existing design is one request.
Is email marketing included?
Yes. You create and send your emails yourself from your portal. Want us to write and send an email every month? You can add that for €75 per month. We don't do social media posts.
Do you also build webshops or larger websites?
Yes. A webshop, a custom design or links with other systems are done in a tailored setup project. You get a fixed price in advance. After that your online marketing simply continues in the subscription.
How do I submit a request?
Just by email. You get a message as soon as it's on your website.
Want to talk first?
Tell us briefly who you are and what you're looking for. You'll hear from us within two working days.
Already know what you want? Build your package and see the price right away.
Prefer to email directly? hallo@zuidijk.mp