Home / Tracking and KPIs
For businesses and charities that want to know what their marketing delivers
Knowing what your marketing delivers
Without tracking you do not know which euro brings results. Together we decide what counts and set up the tracking. Then you steer on numbers instead of gut feeling.
4 hours one-off, then 2 hours per platform Fixed price in advance.
Free and without obligation. You keep the results, even if you do not continue.
01The problem
Does this sound familiar?
You do not know what works
You spend money on your website and ads. But what does it deliver?
Numbers mean nothing to you
Analytics is full of charts, but you can no longer see the wood for the trees.
Deciding on gut feeling is a waste
You work hard for your money. Then you should know where it goes.
02Who helps you
You are not on your own
We get that numbers are not your hobby. That is why we only measure what counts and explain it in plain language.
- One fixed contact person
- Working by 1,950 professional rules from practice
- Measured every week in Google and AI
- Everything visible in your logbook
- Hours always on your invoice
- The same tools as the big agencies
03The plan
In three steps
Short call
What counts for you? Enquiries, phone calls or sales?
We set up the tracking
Analytics, Tag Manager and Consent Mode, neatly within the rules.
The numbers every month
Your logbook shows what each channel delivered.
What you get
For every business that advertises or wants to know which page brings in customers. You always see the hours on your invoice.
Setting KPIs
2 to 4 hours. Which goals count for you and how do we make them measurable?
Setting up tracking
4 hours one-off for the basics. Then about 2 hours per platform, such as Google Ads or Meta.
The numbers every month
Your logbook shows enquiries, costs and what it delivers.
What a year looks like
An example. The real plan depends on your scan and your goals. Everything is in your logbook.
- Month 1 to 3
Setting goals. GA4, Tag Manager and Consent Mode set up properly.
- Month 4 to 6
Tracking in Google Ads and Meta connected. Phone calls and forms visible separately.
- Month 7 to 9
The numbers in plain language in your logbook every month.
- Month 10 to 12
Shifting budget to what delivers the most.
What is at stake?
If you do nothing
You keep guessing. Money goes to channels that deliver nothing and what works gets too little.
In a year
You know exactly what a customer costs and where they come from. You decide on numbers.
Questions
Which platforms do you track?
Usually Google Analytics, Google Ads, Meta and your Google Business Profile. Others are possible too.
Is that allowed under the GDPR?
Yes. We track as much as possible without cookies. Where they are needed we ask for consent first.
Curious how your website scores? You get your score and your three biggest competitors within a minute.
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