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For charities that want to reach more donors and volunteers
Google Ad Grants: free advertising for your charity
Registered charities get up to $10,000 per month from Google to advertise. Most charities do not use it or see their account paused. We handle the application and keep the account within the rules.
+ €100 per month excl. VAT.
Free and without obligation. You keep the results, even if you do not continue.
01The problem
Does this sound familiar?
Your free budget goes unused
Google gives up to $10,000 per month. You do not use it, or your account has been paused.
Nobody knows how to do it
Your team is small and the volunteers have their hands full. Google Ads is a skill of its own.
Good work deserves attention
Your cause matters. It is a shame when people who want to help cannot find you.
02Who helps you
You are not on your own
We have worked for foundations and churches for years. We know how small the team often is. That is why we handle the application and the management.
- One fixed contact person
- Working by 1,950 professional rules from practice
- Measured every week in Google and AI
- Everything visible in your logbook
- Hours always on your invoice
- The same tools as the big agencies
03The plan
In three steps
Free check
We check if you qualify and what you are missing out on now.
We handle the application
Together with you at Google for Nonprofits. Then we set up the campaigns.
Within the rules every month
We keep the account active and track donations and sign-ups.
What you get
For foundations, associations and church organisations with registered charity status. Also if you had an account that was paused.
The application
We check if your charity qualifies and help with the application at Google for Nonprofits.
Campaigns that work
Ads on search terms people really use to find you. For donors, volunteers and people who need help.
Staying within the rules
Google asks for a minimum number of clicks and good tracking. We keep an eye on that every month so your account stays active.
What we do for you every month
For €100 per month we manage your Ad Grants account. Google pays for the ads. Examples:
Technical
- Tracking what visitors do: donate, sign up or get in touch
- Guarding Google's rules so your account stays active
- Excluding search terms that do not fit your cause
Content
- Ads for donors, volunteers and people looking for help
- A good page for every campaign
- New campaigns for a fundraiser or event
Authority
- Your story and results visible in the ads
- More trust through a clear donation page
- Help with your charity details on the site
What a year looks like
An example. The real plan depends on your scan and your goals. Everything is in your logbook.
- Month 1 to 3
Application at Google for Nonprofits. Tracking of donations and sign-ups.
- Month 4 to 6
Campaigns for donors and volunteers. A donation page that works on a phone.
- Month 7 to 9
Campaigns for people looking for help and for your events. Within Google's rules.
- Month 10 to 12
Using more of the budget on keywords that work. Results in your annual report.
What is at stake?
If you do nothing
Every month you leave thousands of dollars in free ads unused. People who want to help find another cause.
In a year
New donors and volunteers through Google every month. And Google pays the ad budget.
Questions
Is it really free?
Google pays the ad budget. You only pay for our management. Without management the account is often paused because it does not follow the rules.
Does my charity qualify?
Usually yes if you have registered charity status. Government bodies, hospitals and schools do not qualify. We check it for you for free.
How fast is it up and running?
The application usually takes a few weeks. After that we put the first campaigns live within a week.
Curious how your website scores? You get your score and your three biggest competitors within a minute.
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