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The HubSpot alternative for small and medium businesses
Website, CRM, email marketing and marketing in one. For €150 per month instead of over €1,300. And we do the work.
Why businesses switch from HubSpot
The price keeps going up
You started with Starter for a few tens of euros. For forms, a website and newsletters you soon end up on Professional. That is over €1,300 per month.
You only use part of it
HubSpot can do a lot. Most small businesses use the CRM, the forms and the newsletter. You still pay for the rest.
Software does nothing by itself
Someone has to update the site, write the newsletter and manage the campaigns. At HubSpot that is you. With us we do it.
HubSpot, separate tools or Marketing Friends
Buying the same parts from HubSpot or separately costs you much more. And then you still do the work yourself.
HubSpot Professional
€1,300over, per month
- Plus over €2,600 one-off to get started
- Software. You do the work yourself
Separate tools
€250over, per month
- 10 subscriptions to keep track of
- Nothing talks to each other. You do the work yourself
Marketing Friends
€150per month
- Website, CRM, email marketing and all tools
- And we do the work: up to 4 hours per month
- No setup costs
How we calculated this
| What | Tool | Per month |
|---|---|---|
| Website and hosting | Savvii Managed hosting | € 25 |
| CRM and pipeline | HubSpot Sales Hub Starter | € 13 |
| Email marketing | Mailchimp Standard | € 18 |
| Keywords and competitors | Semrush SEO | € 124 |
| Your site's technical side | Screaming Frog | € 21 |
| Visibility in AI | Otterly.ai Lite | € 26 |
| Visibility in Google Maps | Local Falcon Starter | € 22 |
| Cookie banner | Cookiebot Premium Lite | € 7 |
| Keeping an eye on your site | UptimeRobot Solo | € 10 |
| Visitors and heatmaps | Google Analytics and Microsoft Clarity | free |
| Total | € 266 |
HubSpot: Marketing Hub Professional €794 and Content Hub Professional €535, plus one-off onboarding of €2,676. Prices from the makers' websites, checked on 17 October 2026. Always the cheapest plan that fits, paid monthly and excl. VAT. Dollars converted at 1.121 dollars per euro.
What you get, side by side
An honest comparison. Including what HubSpot has and we don't.
| HubSpot Professional | Marketing Friends | |
|---|---|---|
| Website and hosting | Yes, with Content Hub | Yes, up to 15 pages, built by us |
| CRM with pipeline | Yes | Yes |
| Forms that go into your CRM | Yes | Yes |
| Email marketing | Yes | Yes, with double opt-in under the GDPR |
| Import contacts from Excel or HubSpot | Yes | Yes |
| Marketing automation | Yes, advanced with branches | Yes, the basics: welcome email, follow-up and review request |
| Lead scoring | Yes | No |
| SEO and visibility in AI | Tools, you do the work yourself | Yes, we measure every week and improve every month |
| Managing Google Ads and Meta | Integration, you do the work yourself | Yes, as an option from €100 per month |
| Someone who does the work | No | Yes, up to 4 hours per month |
| Setup costs | over €2,600 | € 0 |
| Per month | over €1,300 | € 150 |
Switch in three steps
Export your contacts
In HubSpot you download your contacts as a CSV file. We help you if needed.
We set everything up
Your website, your CRM with your contacts, your forms and your tracking. Your website goes live within 3 months.
You cancel HubSpot
Only once everything works. Your newsletter list is asked for consent again. That way you start clean.
Questions
Is Marketing Friends a full alternative to HubSpot?
For most small and medium businesses it is. You get a website, a CRM with a pipeline, forms that go straight into your CRM and a newsletter. The big difference: we also do the work. Do you have a large sales team or need complex automated email sequences? Then HubSpot is a better fit.
What does HubSpot cost per month?
HubSpot Marketing Hub Professional and Content Hub Professional together cost over €1,300 per month when paid monthly. On top of that comes over €2,600 one-off for onboarding. At Marketing Friends you pay €150 per month with no setup costs.
Can I bring my contacts from HubSpot?
Yes. You export your contacts from HubSpot as a CSV file. We put them in your new CRM, tags and all. For the newsletter we ask for permission again. So your list is clean and GDPR-proof.
What does HubSpot have that you do not?
Advanced automations with branches, lead scoring, a sales team with dozens of users and its own chatbot. Do you not use those? Then you still pay for them at HubSpot.
How long does the switch take?
Your website is live within 3 months. Your CRM and forms work from the first week. We only build a few sites at a time. That is why you start from the waiting list.
Curious how your website scores? You get your score and your three biggest competitors within a minute.
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