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Frequently asked questions about online marketing
112 questions we often hear from businesses and charities. About your website, Google, AI, ads and tracking. Pick a topic.
CRM, email marketing and HubSpot
- What is a CRM?
- Is the CRM included in the subscription?
- Do enquiries from my website go into the CRM automatically?
- Can I bring my contacts from HubSpot or Excel?
Website and costs
- What does it cost to have a website built?
- Why do I pay per month and not once?
- How long until my website is online?
- Who writes the texts on my website?
Getting found in Google
- How do I rank higher in Google?
- How long until I see results?
- What is the difference between SEO and Google Ads?
- Which keywords should I be found for?
Getting found in AI
- What is GEO?
- Do people really use ChatGPT to find a business?
- How do I know if ChatGPT mentions my business?
- What can I do to get mentioned by AI more often?
Google Maps and reviews
- How do I get to the top of Google Maps?
- How do I get more Google reviews?
- Should I respond to a bad review?
- What is a Google Business Profile?
Google Ads
- How much budget do I need for Google Ads?
- What does a click cost in Google Ads?
- Why is my Google Ads not bringing in anything?
- Can I stop if it does not work?
Facebook and Instagram
- Should I advertise on Google or on Facebook?
- How much does advertising on Facebook and Instagram cost?
- What works well in an Instagram ad?
- What is the Meta pixel?
Foundations and charities
- What is Google Ad Grants?
- Does my charity qualify for Ad Grants?
- Why was our Ad Grants account paused?
- How do we get more donors through our website?
Content and newsletter
- What is a good landing page?
- What is a call to action?
- Does a newsletter still work?
- What do I put in a newsletter?
Working with Marketing Friends
- What is in the €150 subscription?
- Are there any start-up costs?
- What is the marketing radar?
- How much time is in the subscription?
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