Frequently asked questions: Google Ads

For a local service provider 300 to 600 euros per month is often a good start. It depends on what a click costs in your field. The calculator gives you a suggestion based on your industry.

That differs per keyword. In most local industries you pay between 1 and 5 euros. With a lot of competition, like for heat pumps, it can be more.

Often you pay for keywords that don't fit you. Or you don't measure what a request brings in. A landing page without a clear button also costs you customers. In the free scan we look at where it leaks.

Yes. After three months we look at the results together. Is it not bringing in anything? Then we tell you honestly and we stop.

We exclude search terms that cost money without bringing customers. We test ad texts and move budget to what works. You see in your logbook what every euro brought in.

An overview of what people really typed before they clicked on your ad. In it you often find search terms that don't fit you. We exclude those.

A campaign type where Google itself chooses where your ad appears. In search results, on YouTube, in Maps and on other sites. It works well if your tracking is right. Without good tracking Google is guessing.

No. You pay the ad budget directly to Google. We only charge for the management. So you see exactly what goes to ads.

Our office watches every big change in your account. Does the budget go up more than 10 percent per week without approval? Then you get an alert right away.

An action that matters to you, like a phone call or a filled in form. If you measure your conversions Google can aim your budget at people who become customers.

Often that is smart and cheap. Otherwise a competitor can advertise above your name. A click on your own name usually costs only a few cents.