Frequently asked questions: being found in AI

GEO stands for Generative Engine Optimization. It is about AI search engines like ChatGPT, Perplexity and Gemini mentioning your business in their answers. It is like SEO but for AI.

More and more often. For example people ask for a good installer in their town. Google also shows an AI answer at the top more and more often. Whoever is mentioned there gets the first phone call.

Every week we ask ChatGPT, Perplexity and Gemini 25 questions your customers ask. You see if you are mentioned and which competitor is. With the free scan you get a first picture.

Give clear answers to customer questions on your site. Allow AI search engines in your robots.txt. And make sure your business is mentioned in good places like comparison sites and guides.

A summary Google shows at the top of the search results. The summary names sources. If you are listed there as a source people see your name before anything else.

They overlap a lot. A site that Google understands well is also easier for AI to understand. GEO puts extra focus on clear answers and mentions on other sites.

A short file on your site that explains your business to AI search engines. It is new and not a standard yet. We add it by default because it takes little effort.

Yes. Since late August 2026 ChatGPT also shows ads in the Netherlands. If you start now there is still little competition. We start with a small test and compare the numbers with Google Ads.

Do you want ChatGPT and Perplexity to mention you? Then yes. If you block them in your robots.txt they cannot read your site. We open up the right bots.