Frequently asked questions: being found in Google

Google looks at three things. Does your site work well technically? Do you answer the searcher's question? Do other sites trust you? We work on all three every month. You can see it in your logbook.

You often see the first steps after two to three months. A new page needs time before Google ranks it well. Do you want faster results? Then Google Ads helps because you show up at the top right away.

With SEO you work on a spot in the regular search results. You do not pay per click there. With Google Ads you buy a spot at the top. That works right away but stops as soon as you stop paying.

For the words your customers type in. Often that is your service plus your town. For example "roofer manchester". With the free scan you see right away where you rank for a search term and who is above you.

Often they have more pages about their services. Or a faster site or more reviews. In the free scan we compare you with your three biggest competitors. Then you see exactly where the difference is.

A good page that answers a question from your customer certainly helps. A blog about your company outing does not help much. We prefer to write one page a month that attracts visitors and leads to a request.

At least one page for each service you want to sell. Do you work in several towns? Then a page for each town can help. A small site with five strong pages often does better than a big site full of thin pages.

Local SEO is about being found by people near you. Your Google Business Profile, reviews and pages about your service area play a big role here.

No. You pay Google nothing for the regular search results. You do invest time or money in a good site and good pages. You only pay Google per click for ads.

A free tool from Google. You see which search terms you are found for and how often people click. We connect it for every client. That way we steer on real numbers.

No. And be careful with agencies that promise this. Google decides the order. But we show you every week where you stand and what we do to move up.

Three scores from Google on how fast and stable your page loads on a phone. A slow site costs visitors and can cost you your spot in Google. The free scan shows your score.

A link from another site to your site. Google sees it as a recommendation. One link from a well-known site in your region or field counts more than a hundred links from unknown sites.