Should I advertise on Google or on Facebook?
Are people actively searching for what you do? Then start with Google Ads. Do people need to get to know you first? Or do you sell something that looks good? Then Facebook and Instagram work better.
How much does advertising on Facebook and Instagram cost?
You can start with 5 to 10 euros per day. For a local business 150 to 300 euros per month is a good start. Management costs 150 euros per month.
What works well in an Instagram ad?
Real photos and videos of your own work. A strong start so people stop scrolling. And one clear ask at the end. For example requesting a quote.
What is the Meta pixel?
A small piece of code on your site. It shows Meta who made a request after seeing an ad. That way Meta learns who should see your ad. The pixel uses cookies. That is why it belongs in your cookie banner.
Why do my posts reach so few people?
Facebook and Instagram show regular posts to fewer and fewer followers. With a small ad budget you reach the right people in your area.
What is remarketing?
Ads for people who already visited your site. They already know you. So they choose you faster. For remarketing you need permission for cookies.
Do you also do social media posts?
Not in the basic subscription. We focus on ads that bring in requests. Organic posts are possible as a separate project.
Does advertising on TikTok work for my business?
Yes for a young audience or something that looks good on video. For most local service providers Google and Meta work better. We first look at where your customers are.
Want to know more? Read on at Meta ads. Or see all topics.
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