How do I know what my website brings in?
Measure how many visitors call, email or fill in a form. These are called conversions. With Google Analytics you see for each channel which visitors become customers.
Do I need a cookie banner?
Only if you use cookies that are not strictly needed. For example Google Analytics or the Meta pixel. Then you first ask a visitor for permission. Saying no should be just as easy as saying yes.
What is Consent Mode?
A way to tell Google whether a visitor gave permission for cookies. Without permission Google measures less. But it stays within the rules.
What is GA4?
Google Analytics 4 is the free Google tool for visitor numbers. You see where visitors come from and what they do. With the right settings you also see who gets in touch.
What is the difference between Search Console and Analytics?
Search Console shows what happens before someone visits your site: which search terms you show up for. Analytics shows what visitors do after that.
What is a KPI?
A number that shows if you are reaching your goal. For an installer that is often the number of quote requests per month. Pick a few and measure them well.
Can I see what you do in my accounts?
Yes. Everything is in your logbook with the hours. And the Google and Meta accounts stay yours.
What is Google Tag Manager?
A free tool to manage tracking codes on your site. You set up Analytics, Ads and the Meta pixel in it. Without changing your site every time.
How do I track phone calls from my website?
With Google Tag Manager you track every click on your phone number. In Google Ads you can also use a separate number. That way you see which ad brought in the call.
Want to know more? Read on at Tracking and KPIs. Or see all topics.
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