What is Google Ads?

Short answer

Google Ads is advertising in Google. You pay per click and appear at the top straight away for the keywords you choose.

With Google Ads you choose keywords and a budget. Does someone search for such a word? Then your ad can appear at the top. You only pay when someone clicks.

The big advantage is speed. You can be at the top today. The downside is that it stops as soon as you stop paying. That is why it works well together with SEO.

You pay for two things. The click budget goes to Google. And someone has to manage the campaign. With us that management costs €100 per month.

Real-life example

A heating engineer wants to sell more boiler servicing in autumn. With a small campaign on "boiler service manchester" he gets requests within a week.

How we help with this

At Marketing Friends we take care of this for businesses across Europe. Read more about Google Ads or first do the free scan.

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