All-in-oneWebsite, CRM and email marketing Getting foundVisitors who are already searching AdverterenEnquiries from your audience KennisbankHonest answers
All-in-one
Getting found
Advertising
One-off and separate
Who it's for
In the Netherlands
Knowledge
Doe de gratis scan Build your package Join the waiting list

Home / Knowledge base / CTR

What is CTR?

Short answer

CTR stands for click-through rate. It is the percentage of people who click on your result after seeing it.

Do 1,000 people see your result in Google and 30 of them click? Then your CTR is 3 percent. You can find this number in Google Search Console and in Google Ads.

A low CTR often means your title or description is not inviting. Mention the location, a price or a benefit. Then more people will click.

Real-life example

A painter changes his title from "Home" to "Painter in Manchester | Interior and exterior | Free quote". His CTR goes up and he gets more visitors without ranking higher.

How we help with this

At Marketing Friends we take care of this for businesses across Europe. Read more about SEO or start with the free scan.

Also good to know

Curious how your website scores? You get your score and your three biggest competitors within a minute.

Start the free scan