What is a conversion?

Short answer

A conversion is a visitor who does what you want. Like requesting a quote, calling or filling in a form.

The conversion rate is the share of visitors who convert. Do 200 visitors come and 4 of them request a quote? Then your conversion rate is 2 percent.

More visitors is nice. But it is often smarter to first get more out of the visitors you already have. A better button or more proof can make a big difference.

Do you actually track your conversions? Many websites only track visitors. Then you do not know which page brings in customers.

Real-life example

An installer tracks his enquiries in Google Analytics. He sees that the heat pump page brings in the most quotes. That is where he now puts his time.

How we help with this

At Marketing Friends we take care of this for businesses across Europe. Read more about the Growth Scan or first do the free scan.

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