What are pretty ugly ads?

Short answer

Pretty ugly ads are simple ads that don't look like advertising. A short video made with your phone, you on camera, simply at work. On Facebook and Instagram they often work better than a polished photo.

People scroll past anything that looks like an ad. A normal video of a real person stands out, because it looks like a post from someone you know.

It doesn't have to be pretty. It has to be real: who you are, what you do and why. A job from start to finish, a customer question you answer or a mistake you often see.

The first seconds count most. Start with something your customer recognises. Then say briefly what you do and what they can do now.

Real-life example

A painter films a window frame before and after in thirty seconds. No music or editing. Just him explaining what he did.

How we help with this

At Marketing Friends we take care of this for businesses across Europe. Read more about Meta ads or first do the free scan.

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