What is a scroll stopper?

Short answer

A scroll stopper is the first image or the first sentence of an ad or post. The goal is that someone stops scrolling and takes a look.

People scroll fast on Facebook and Instagram. You have about one second to stand out. That is why the start must be strong.

A good scroll stopper is a familiar problem, a striking image or a question. Think of a before and after photo or a face looking straight into the camera.

With video the first second counts most. So do not start with your logo. Start with what matters most.

Real-life example

A painter started his video with a close-up of peeling paint. Only then came his company name. Many more people watched the video to the end.

How we help with this

At Marketing Friends we take care of this for businesses across Europe. Read more about Meta ads or first do the free scan.

Also good to know

Curious how your website scores? You get your score and your three biggest competitors within a minute.

Start the free scan