What is a heatmap?

Short answer

A heatmap is a map of your page in colours. You see where visitors click and how far they scroll.

Red is where a lot happens. Blue is where little happens. That way you see at a glance what visitors really do.

People are often shocked. The important button is so low that almost nobody sees it. Or visitors click on something that is not a link.

Free tools such as Microsoft Clarity create heatmaps and recordings of visits. You do not see names. It does have to be in your cookie banner.

Real-life example

An accountant saw in the heatmap that almost nobody got past the middle of his homepage. He moved his contact button higher. More enquiries came in.

At Marketing Friends we take care of this for businesses across Europe. Read more about the Growth Scan or first do the free scan.

Curious how your website scores? You get your score and your three biggest competitors within a minute.