What is CRO?

Short answer

CRO stands for conversion rate optimisation. You make sure more visitors do what you want. Such as calling, emailing or booking an appointment.

Compare your website to a shop. SEO makes sure people find the shop. CRO makes sure that once inside they buy something or ask a question.

Are people already finding you? Then CRO often brings more than extra visitors. You get more out of the people who are already there.

With CRO you look at small things with a big effect. Is the button easy to see? Does a visitor understand what you do within five seconds? Is there proof that you can be trusted?

First you measure how many visitors contact you now. Then you change one thing and measure again. That way you know for sure what works.

Real-life example

A coach was already at the top of Google. Still few people called. She put her phone number and a short explanation of a first meeting at the top of the page. Her number of enquiries doubled without a single extra visitor.

How we help with this

At Marketing Friends we take care of this for businesses across Europe. Read more about the Growth Scan or first do the free scan.

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