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Home / Knowledge base / Redirect

What is a redirect?

Short answer

A redirect automatically sends visitors and Google from an old address to a new address.

Do you change the address of a page? Then the old link no longer works. With a redirect everyone still ends up in the right place.

A 301 redirect is permanent. Google then passes the value of the old page on to the new one. A 302 is temporary and you only use it if the old page is coming back.

Redirects are very important for a new website. Without redirects you often lose a large part of your visitors from Google.

Real-life example

A builder gets a new website. All old addresses redirect with a 301 to the new pages. His rankings in Google stay the same.

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