What is frequency?

Short answer

Frequency is how often the same person has seen your ad on average.

Seeing an ad a few times helps. People remember you better. But too often becomes annoying.

Is frequency going up and are results going down? Then people are tired of your ad. Time for a new photo or video.

With a small audience frequency rises fast. Then switch ads more often.

Real-life example

A hairdresser in a village saw a frequency of 9 after one month. People stopped clicking. With three new videos a month it kept working.

At Marketing Friends we take care of this for businesses across Europe. Read more about Meta ads or first do the free scan.

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