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What is Advantage+?
Advantage+ is the smart campaign type from Meta. Meta then chooses the audience and the placement itself. Often it also picks the mix of text and images.
You give Meta your goal, your budget and a few ads. Meta works out for itself what works best.
This works well when Meta measures enough conversions. With the pixel and the Conversions API you give Meta that information.
You have less control. So keep a close eye on the results. Also make sure you have enough different photos and videos.
Real-life example
A web shop switched its separate campaigns to one Advantage+ campaign. The cost per order dropped within two months.
How we help with this
At Marketing Friends we take care of this for businesses across Europe. Read more about Meta ads or first do the free scan.
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