Home / Knowledge base / CPA
What is CPA?
CPA stands for cost per acquisition. It is what an enquiry, purchase or other conversion costs you in ads.
You work it out like this: what you spent on ads divided by the number of conversions. €300 for 10 enquiries is a CPA of €30.
The CPA says more than the price per click. It is not about how many people click. It is about how many customers you get.
Know what a customer brings in for you. Then you also know which CPA you can afford.
Real-life example
A contractor earns €2,000 on average from a job. An enquiry through Google Ads costs him €40. One in four enquiries becomes a job. That is well worth it.
How we help with this
At Marketing Friends we take care of this for businesses across Europe. Read more about Google Ads or first do the free scan.
Also good to know
Curious how your website scores? You get your score and your three biggest competitors within a minute.
Start the free scan