What is GEO?

Short answer

GEO stands for generative engine optimization. You make sure AI such as ChatGPT, Perplexity and Google AI mentions your business in its answers.

More and more people ask an AI their question instead of Google. That AI gives one answer and names a few businesses in it. GEO is about making sure you are one of them.

AI mainly names businesses that clearly say what they do, where they work and what it costs. Reviews and mentions on other sites help too. And your site must not block AI bots.

GEO and SEO are alike. What is good for Google is usually good for AI too. But AI pays extra attention to short clear answers and to proof.

Real-life example

Someone asks ChatGPT which gardener in Manchester can build a pond. A gardener with a page about ponds and good reviews gets mentioned much more often.

How we help with this

At Marketing Friends we take care of this for businesses across Europe. Read more about Visible in AI or first do the free scan.

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