What is SEO?

Short answer

SEO means search engine optimisation. You make sure your website ranks higher in Google without paying for ads.

Google wants to show the best answer to every search. SEO is everything you do to be that answer. It is about your technology and your texts. And about what other sites say about you.

Technology means a fast site that works well on mobile. Texts means pages that answer exactly what customers search for. And links from other sites show Google that you can be trusted.

SEO takes time. Expect a few months before you see results. But after that it keeps working. Even when you pay nothing per click.

Real-life example

An installer in Leeds makes a page about heat pumps in Leeds. With prices and photos of his own work. After a few months he is on the first page when someone searches for "heat pump leeds".

How we help with this

At Marketing Friends we take care of this for businesses across Europe. Read more about SEO or start with the free scan.

Also good to know

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