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What is a landing page?

Short answer

A landing page is a page made for one goal. For example requesting a quote for one service.

Visitors come in through Google or an ad. On a landing page they find what they were looking for straight away. Without having to search through a menu.

A good landing page has one topic and one clear button. With proof such as reviews and photos. And an answer to the questions customers often have.

Real-life example

A builder has one page for "bathroom renovation". With prices, photos of five bathrooms and a button for a quote. That page brings in more than his homepage.

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