What is promotion mode?

Short answer

Promotion mode is a temporary setting in Google Ads for a sale period of 3 to 14 days. Google can then spend more to make the most of the peak.

During a sale more people search and they are easier to convince. A normal campaign is slow to react to that.

With promotion mode you give Google more room in budget and target for a while. After the sale everything goes back to normal.

The feature is still being tested. Only use it if your tracking is set up properly.

Real-life example

A webshop turned on promotion mode for Black Friday. The campaign got more room that week and then went back to its old level by itself.

At Marketing Friends we take care of this for businesses across Europe. Read more about Google Ads or first do the free scan.

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