What is a total budget?

Short answer

With a total budget you set one amount in Google Ads for a period of 3 to 90 days. Google spreads it over those days itself.

Normally you set a daily budget. For a promotion or event you would rather have a fixed amount for the whole period.

Google spends more on days with many searches and less on quiet days. You do not go over your total.

This now works for Search campaigns, Performance Max and Shopping.

Real-life example

A charity had 600 euros for a three-week fundraiser. With a total budget most of the money went to the last week, when most people were searching.

At Marketing Friends we take care of this for businesses across Europe. Read more about Google Ads or first do the free scan.

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