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What are automatic promotions?
With automatic promotions Google itself takes discounts and offers from your website and shows them in your ads.
Since 12 October 2026 this is on by default for many Search and Performance Max campaigns. You don't have to do anything for it. But you do have to turn it off yourself if you don't want it.
The risk: Google shows an offer that has already ended or that you don't want to highlight.
Check in your account which promotions Google shows. Turn the feature off or add your offers yourself.
Real-life example
A webshop saw a discount code from the summer back in its ads. After turning off automatic promotions the ad was correct again.
How we help with this
At Marketing Friends we take care of this for businesses across Europe. Read more about Google Ads or first do the free scan.
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