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What is a backlink?
A backlink is a link from another website to your website. For Google it is a kind of recommendation.
The more good sites link to you, the more Google trusts you. A link from a local newspaper counts for more than ten links from unknown sites.
You often get good backlinks naturally. Through your suppliers, a club you sponsor or a local news item. Do not buy packages with hundreds of links. Google notices and penalises it.
Real-life example
A gardener sponsors the football club in his village. The club puts his logo with a link on its website. That is a strong local backlink.
How we help with this
At Marketing Friends we take care of this for businesses across Europe. Read more about Extra visibility or start with the free scan.
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