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What is a search terms report?
The search terms report in Google Ads shows what people really typed before they clicked your ad.
You choose keywords yourself. But Google also shows your ad for searches that are similar. The search terms report shows you which ones those were.
That way you find search terms that cost money but bring nothing. You exclude those. And you find new ideas for pages and texts.
Real-life example
An estate agent saw he was paying for "estate agent course". He excluded the word course and saved budget right away.
How we help with this
At Marketing Friends we take care of this for businesses across Europe. Read more about Google Ads or first do the free scan.
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