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What is keyword research?
Keyword research is finding out which words your customers type into Google. And how often they do that.
You may think customers search for "climate control systems". But maybe they type "air conditioning installation". Keyword research shows which words are really used.
You look at a few things. How often do people search for it? How hard is it to rank for it? And is someone who types this really looking for a business like yours?
With that list you know which pages to make. And which words should be in your texts.
Real-life example
A gardener finds out that "garden landscaping" is searched more often than "garden design". He changes his most important page to match.
How we help with this
At Marketing Friends we take care of this for businesses across Europe. Read more about the Growth Scan or first do the free scan.
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