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What is Quality Score?
Quality Score is a rating from 1 to 10 in Google Ads. It shows how well your ad matches the keyword and your page.
Google looks at three things. How often people are expected to click. How well your ad matches the keyword. And how good your landing page is.
A higher score usually means you pay less per click. You can improve it with an ad that matches the search exactly. And with a page that gives an answer straight away.
Real-life example
A roofer sent all his ads to his homepage. With a separate page for roof leaks his score went up and his price per click went down.
How we help with this
At Marketing Friends we take care of this for businesses across Europe. Read more about Google Ads or first do the free scan.
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