What is a spam update?

Short answer

A spam update is a Google change that ranks sites with misleading or mass-produced content lower in the search results.

In 2026 there were spam updates in March, June and August. Sites with hundreds of pages made quickly with AI often dropped a lot.

Using AI is not forbidden. It is about pages that do not really help anyone.

Write fewer pages that truly answer a question. Show who you are and what experience you have.

Real-life example

A company put 300 pages online in one month. They were all almost the same. After the spam update the whole site dropped out of the top 10.

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