What is E-E-A-T?

Short answer

E-E-A-T stands for experience, expertise, authoritativeness and trust. Google and AI look at this to decide whether they believe your website.

Google wants to show answers from people who know what they are talking about. That is why it checks whether you show your own experience. And whether you have expert knowledge and others recommend you.

You show this with real photos of your work and a clear about us page. Reviews, quality marks and mentions on other sites also help.

E-E-A-T also matters for AI. A site with a clear sender and well-founded answers is cited more often by ChatGPT and Google AI.

Real-life example

An installer adds to every project page who did the work, photos of the job and his quality marks. Google sees that there is a real professional business behind it.

How we help with this

At Marketing Friends we take care of this for businesses across Europe. Read more about Visible in AI or first do the free scan.

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