What is earned media?

Short answer

Earned media is attention you earn instead of buy. Think of a newspaper article, reviews and mentions on other sites.

There are three kinds of media. What you pay for such as ads. What you own such as your website. And what you earn.

AI search engines trust what others say about you more than what you say yourself. That makes earned media more important.

Local media, trade magazines, partners and happy customers are the best sources.

Real-life example

A charity got its project into the regional newspaper. Since then ChatGPT mentions it when someone asks about good causes in the region.

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