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What is Google Search Console?

Short answer

Google Search Console is a free tool from Google. It shows how your website performs in the search results.

You see which keywords you are found for. Also how often people saw you and how often they clicked.

Search Console also reports problems. For example pages Google cannot read or pages that are not in Google.

The difference with GA4: Search Console is about what happens before someone comes to your site. GA4 is about what happens after.

Real-life example

A hairdresser saw in Search Console that many people searched for "hairdresser no appointment". He made a page about it. It is now in position 2.

At Marketing Friends we take care of this for businesses across Europe. Read more about SEO or start with the free scan.

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